No Gimmick Is Too Crappy For The Suns

Last year, the Suns treated us to a completely ridiculous multimedia website, which I've detailed here. If completely crazy computer effects are any indication, Steve Kerr and company have not let the 08-09 season go by without flushing tons of money down the toilet in self-promotion.

This year the Suns are going with a "Planet Orange" campaign, which doesn't really make much sense to me and sorta sounds like a new Mountain Dew flavor. This comes complete with a completely silly, but nontheless entertaining video


This begs the question: How was this video pitched to Grant Hill? I can only hope it sounded like this:

Suns executive: "So just to recap, Barbosa will be made to look like the roadrunner, Shaq will do a Godzilla yell, and Nash will play with the basketball like a soccer ball. We'll even give useless Diaw some fire or something."

Hill: "What am I going to do?"

Suns executive: "You're going to run up a mountain, dressed like a dragon with a flamethrower attached to your face. We'll then need you to flex at the camera and do pelvic thrusts."

Hill: "Bullshit. I'll dunk for you and that's it." (Walks out of the room, shoving Steve Kerr as he does so.)